With the goal of developing the Russian automotive market, Koroche, dealer together with the Association of Russian Automobile Dealers (ROAD) is launching a series of Webinars with the world’s leading auto business specialists. In today’s issue, ROAD presents an exclusive interview with Max Zanan for the Russian automotive community.

Max is an auto retail expert, recognized for achieving excellence in operations and compliance at US car dealerships. Many years of experience in auto retail, including sales, F&I and service departments. MZ Dealer Services is Max’s auto retail consulting company, providing educational and consulting services for the management of dealerships in the USA.

The interview is conducted from ROAD office by Sergey Naumovsky, an expert on US automotive market.

During the interview, Max shares the best practices for organizing the coherent work of all departments of the dealership, talks about effective methods of introducing an organic approach to the interaction of various departments, who and how should lead these initiatives.
Max also gives listeners a fundamental approach to protecting customer data.
Unique information from an expert on the effectiveness of the management of dealerships as a whole! Watch the video, leave questions and comments below.

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